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GOLF le Fleur* debut collection takes place in a cinematic house on top of a mountain.

GOLF le Fleur* gives an immersive experience in a new concept pop-up store in Malibu.

Tyler, The Creator's brand Golf le Fleur* is now blossoming into a fully-fledged lifestyle house encompassing apparel, accessories, beauty, footwear, eyewear, and luggage.

He unveiled the new collection as an IRL version of his music videos at a location on the top of Mulholland Drive in Malibu this week and lots of friends showed up to support the artist. Names like hip-hop legends Jay-Z, Andre 3000, and even Kanye West in his busy week stopped by to show some love.

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METCHA - GOLF le Fleur - Malibu - Kanye West with Tyler wearing leather shoes at Tyler, The Creator's brand Golf Le Fleur

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METCHA - GOLF le Fleur - Malibu - Jay-Z and Tyler wearing leather shoes at Tyler, The Creator's brand Golf Le Fleur

The collection is on display on top of a mountain in a Flintstones-esque, baby blue boutique that houses a synesthetic experience of smell, sound, and color. The new pieces look like they're mirroring Tyler's life and references — of course, his signature pastel-centered palette is seen throughout. The pop-up also offers a carefully curated soundtrack featuring Erykah Badu, Stevie Wonder, and French jazz fusion group Cortex.

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METCHA - GOLF le Fleur - Malibu - Tyler, The Creator's brand Golf Le Fleur

This line also includes round collar short-sleeved button-ups, shorts, cardigans, accessories like hair picks and sunglasses, and a unique leather jacket (in partnership with Schott NYC) on the highest end.

Golf le Fleur* is getting bigger and more graceful.

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METCHA - GOLF le Fleur - Malibu - Jaden Smith wearing white leather sneakers at Tyler, The Creator's brand Golf Le Fleur

Those fresh drops and the pop-up are the first step of an experiential journey into the world of Golf le Fleur that Tyler describes as “whimsical, reflecting the ideas of curiosity, color harmony, and opulence.”

Dig in Tyler, The Creator's creative mind.

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