Gen Z ultimate ideas of comfort.
If you take a look at Billie Eilish's Instagram feed or are a TikTok addict, you've noticed that Gen Z is making its own style rules. A common element among those who enjoy K-pop or challenges on social media is ultimate comfort ideas, forget high heels, the Uggs are back.
The combinations of comfortable shoes with oversized pieces have many references to athleisure, they want freedom to move and versatility in their designs, without complicated concepts. Zeners are also into sneakerhead culture, which is consistent with the preference for genderless designs, after all, they just want to be who they are , and sportswear brands have understood that.
On the other hand, the punk aesthetic has its appeal, Berliners don't take the leather boots off their feet at all, besides the Uggs, they are fans of Rick Owens' combat boots and Dr. Martens' too. Leather accessories, in general, are part of them, in chokers, harness belts, and college-style bags.
It makes sense that they consume leather designs created to last, as it’s one of the generations most concerned with the environment and conscious consumption. The McKinsey and Business of Fashion State of Fashion Report says that 9 out of 10 Gen Z consumers believe that companies have a responsibility to deal with environmental and social issues. This should be a practice at any age.
Will you follow their rules?
What all generations want here.