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True scent sensory history meets unforgettable priceless memories.

Discover Byredo's new SS20 Homecoming collection

Since its launch, BYREDO served addictive fragrances and a monochrome aesthetic that brought a cult status to the brand.

Then, Byredo has moved into body products, home fragrance, fashion, and, of course, iconic collections of leather bags. The creative leap from scent to leather has allowed it to create everything from small accessories to luxury bags and totes.

The founder, BEN GORHAM, cherishes the slow development of their products so as not to compromise the quality and details of the brand's leather goods. Inspired by travel, the latest Homecoming collection has been influenced by both his own origins and a journey through India.

Ben's Indian heritage, as well as Byredo’s traditional craftsmanship, allowed the creation of bags influenced by travel styles from the past.

"This collection is about going back to go forward. Tracing my grandparents lives through India, working with a personal friend, Bharat Sikka, to illustrate this imagined journey through a number of rural villages in Rajasthan. Of course, it’s about travel, and for me, it’s about the thrill of where I haven’t been as much as where I am coming from," said the Creative Director and Founder, BEN GORHAM.

Reflecting Byredo’s underlying ethos and Gorham’s continuous mission to explore and pay homage to his roots, these are instant eye-catchers and our faves so far.

TEN KEYS BAG

Let's start by catching the ’60s references in this leather design clearly mixed with Gorham’s Indian roots.

PACKER'S DELIGHT BAG

The leather holdall 48h travel bag is a suitcase that is key to Indian train travel.

And it's also available in black, white, sky blue, and orange.

BLUEPRINT MINI BAG

Take a time to appreciate this handheld, shoulder-held that can also be used as a cross-body day-to-evening leather bag.

FOCUS MAN MEDIUM BAG

This leather double pocket cross-body bag reinterprets a classic into a contemporary piece.

To get deeper into the brand's energy, meet the Smell Memory collection. It's a series of short stories that have a special way to bring vivid memories back through special scents.

Reginald Sylvester

Virgil Abloh

Elsa Hosk

Kris Van Assche

Steve Aoki

More pieces of the SPRING/SUMMER 2020 range are available at Byredo's webstore now.

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