Billie Eilish & MCM are now friends.
2019 is the year of the uniforms in fashion and also the year of the musician Billie Eilish.That's why she is the face of MCM A/W 19's campaign, photographed by Lea Colombo.
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METCHA - MCM A/W 19's fashion - Billie Eilish wearing Leather Hat and Purse - With red background
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METCHA - MCM A/W 19's fashion - Billie Eilish wearing Leather Backpack
"For me she’s a bit of a role model for younger generations, even though she would probably hate the word." said brand's global creative officer, Dirk Schönberger.
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METCHA - MCM A/W 19's fashion - Billie Eilish wearing pink leather funny pack
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METCHA - MCM A/W 19's fashion - Billie Eilish wearing black leather backpack
The campaign was launched last week (July 17).