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Oversized and streetwear together to Feel Good.

A virtual trip with Balenciaga Pre Fall ‘21.

Demna Gvasalia realized that we needed funny montages in front of landscapes around the world to feel lighter. This was how Balenciaga's Pre Fall ‘21 was presented, with models going from Paris' Eiffel Tower and the Leaning Tower of Pisa to Shanghai’s Oriental Pearl Tower and San Francisco’s Golden Gate Bridge. Everything done with Photoshop.

The idea of the collection, according to the creative director, is to make people feel good, which changed the line from something elevated and conceptual to a bit more casual, street-oriented, and easy-to-wear.

Another change of the brand for this line was that Gvasalia discarded the idea of working with any leather that was not recycled. One more brand making an effort to create sustainably.

Including many oversized designs, the collection has colored leather in the bags and boots, keeping the streetwear essence in the jackets and baggy pants. The sweatshirt with GAY Pride has caused a bit of controversy, as Russia has not been ruled out of the collection's settings, and their government has recently decided to ban marriages and adoptions by LGBT people. On the other hand, Gvasalia is gay and said that this element in the collection is a form to push through against homophobia.

The new collection is also focused on reaching more Millenial and Gen Z consumers, but with no intention of encouraging massive consumption. Gvasalia is seeking to create a healthy environment, in every possible way.

Don't miss any changes here.