The Standard Hotels' unique design
The Standard Hotels are, unlike what the name suggests, nothing like the others.
The hip and highly hyped hotel brand with locations in the US, UK, and Maldives is always taking a forward-looking approach to the hospitality business. As a brand, the Standard Hotels have always implied fun, sexy, and fresh designs to their guests — making even staycations something to hope for.
Designed by Roman and Williams, who were also Hollywood set designers before moving to New York and Shawn Hausman, The Standard Highline in NYC, for example, has a unique design concept: the higher you get the more modern the interior gets.
The ground floor has a feeling of the early last century, the time of the High Line. The hotel floors are midcentury with reference to a 1950’s hotel in Stockholm. The top floor has a double-height glass-enclosed space.
The supper club and the lounge are decked out in honor of Warren Platner, an interior designer that designed the original Windows on the World restaurant in the 1960s and 1970s, in the north tower of the World Trade Center.
All of these references are tied up together by timeless pieces of art and furniture like leather sofas that transit between pop and classy, las guests can see in the bars and their long and endless leather seatings.
The designer Shawn Hausman first made his name by co-launching and overseeing the creative direction of Area, the most experimental, outlandish, art-plus-fashion, uptown-meets-downtown nightclub in '80s New York City.
Since the early '90s, his eponymous design company has brought a uniquely experiential and idiosyncratic approach to the interiors of The Standard hotels in the US, as well as a wide range of other high-profile hotels, restaurants, and bars throughout the States.
That explains the public that love to show up to the local hotel's parties, right?
His latest project is the interior design of The Standard, London, located on the corner of Argyle Street and Euston Road, in the throbbing heart of King’s Cross. Like other Standard hotels, this has a lot of references to the 1960s and 1970s but was one of the first times the property is also from the period.
"What I've found with designing the various Standards is that each project is completely unique because of the location, the building," he told Dezeen.
"The thing that's consistent is the spirit and keeping the 'wit' [of The Standard brand]. It's finding the right blend of relaxed sophistication, something that's accessible and not pretentious."
In 2021, the brand is also first turning to Asia to start its exciting new expansion. Standard International will open two new locations in Thailand, starting with its Asian flagship, The Standard, Bangkok Mahanakhon. Scheduled to open in December, the hotel will house 155 rooms in the 78-story King Power Mahanakhon, a futuristic skyscraper towering over the Thai capital city.
Standard International's in-house design team, alongside Spain- and Italy-based Hayon Studio, will also celebrate in Asia the brand's Hollywood glamour full of leather goods and, according to the CEO, "its eastward movement from its LA roots to New York to London and culminating in the merger of West and East."
Are you a fan of bold interiors like this one? You're gonna love this.