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Morning rituals include a Baguette & newspaper.

Morning rituals include Fendi, a Baguette & newspaper

What began as a little bag that could be carried around like the famous French bakery good has transcended into something that’s quintessentially timeless: the Fendi Baguette.

There have been several variants of this style since its introduction: embroidered, sequinned, exclusive versions, special editions & personalized models.

There are even works of art in their own right, thanks to collabs with artists that have been asked to customize this leather icon in exclusive versions of itself.

The timelessness of Fendi's Baguette meets the durability of premium materials like leather, immortalizing the same bag in countless different forms and shapes: that's why it keeps coming back.

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So, yes, ’90s-era leather Baguette has been reinvented once again in this new campaign, and that's why this piece keeps rising in searches.

Can we all agree that just by saying Fendi's name we immediately detect the singing accent from Italy flowing? Paying tribute to its Italian roots, the premium leather goods became very much a part of the brand’s DNA, and that's shown in all the timeless designs we got from the brand throughout the years, like the Baguette.

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Today, they even come in big or micro sizes and there’s also the “double Baguette”, inspired by the original Baguette: a true testament to its timelessness.

Over the years, the bag has received considerable coverage everywhere. It has been seen on the arms of the most fashionable personalities, and brands are proud to incorporate the bag in their aesthetic too. Far ahead of the trend, with a full face mask, Checking Invoices is one of 'em.

The pair that frequently dons skin-tight bodysuits that cover their entire body is once again serving that fun approach they're experts at, in today's class.

You're now going to learn with the duo how to make a recipe from scratch — no, it's not another banana bread, just a Fendi Baguette.

Is this your favorite food now, too? 🥖

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Find more apparel trends that never go out of style by checking our apparel sesh.

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