METCHA | the oracle of leather design culture.

METCHA | A global initiative aimed at taking leather-oriented stories into the spotlight to reflect today's generation's view of design and culture.

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When it comes to taking care of the planet, we are in charge.

Hyundai x BTS for Earth day.

In case you forgot, one week ago, more precisely on April 22, we celebrated Earth Day, created to make people aware that there is no planet B and to inspire everyone to do their part. And it all starts with our choices since the way we consume affects directly this blue ball we call home.

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Fortunately, several brands have been adapting to a greener world, such as Hyundai, which launched the electric IONIQ 5 at the beginning of the year, using leather in its design, which is doubly sustainable. Electric cars do not use fossil fuels, and the leather itself is reusable and recyclable.

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In addition to IONIQ, Hyundai's news doesn't stop, especially when it comes to strengthening the team. To speak directly with the generation most committed to protecting the planet — Gen Z, we're counting on you — the brand called the 7 BTS boys to launch the campaign's music. “We do not wait around for a better Earth. It’s not about waiting but making a better one ourselves.” Armys, you understand about streaming. ✌️