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Active voice on social media, hitmaker, and businesswoman transforming Brazilian music into world music.

Greatest Brazilian pop singer Anitta.

In her newest song, Girl From Rio, Anitta, born and raised in Rio de Janeiro, says: “Go on nasty, gringo sings, everybody singssings.” It's a reference to her hit Vai Malandra from 2017, ft MC Zaac and Maejor, which reached the top 10 of the Billboard Social 50 ranking. Girl From Rio, meanwhile, was one of the most added songs to the US pop radio since its release.

Anitta really made the whole world dance Brazilian funk, and she has no difficulty in communicating as she speaks, and sings, in at least 5 languages. And all this ability to talk with everyone led the artist to close collabs with Snoop Dog, Cardi B, his best friend-almost-brother J Balvin, Diplo, and none other than Madonna.

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It's not only in music that she dominates communication, Anitta became the ultimate businesswoman in recent years. She's in charge of the creative direction of several brands and has been working in the entertainment, finance, and obviously, fashion industries. In a long partnership with Adidas, Anitta proves that she's a true sneakerhead, always coming up with the hottest leather drops. But she's also a Nike stan, showing off her collection of Dunks and AJs on her Instagram feed — and inside her jet.

Votary of a casual and streetwear style for everyday life, the sweatshirt + sneakers combo accompanies the singer in any situation and any trip. But for editorials, presentations, and red carpets, Anitta invests all her strength — and money — in striking, authentic drips, exhaustively commented on by the press. A fan of Moschino's fun prints and Louis Vuitton leather bags, she also appears frequently wearing Fendi boots, Versace heels, and DSQUARED2 in music videos.

As a far-reaching voice on social media, Anitta never fails to take a stand on what's happening in Brazil, she's a great advocate of political education, environmental agendas, and the rights of the LGBTQI+ people. She's part of the community and has become an icon for young ones seeking representation, as has her friend and work partner Pabllo Vittar, with whom she released Na Sua Cara and Modo Turbo.

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For Gay Times, the singer highlighted the importance of fighting prejudice by talking about sexuality.

“Prejudiced people are always pointing out and talking about who we are [...]. When we see other people showing up and saying 'yes, that's me', it helps those who still need a little courage.”

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The only place Anitta stops is at the top of the charts.

Find our fave rising voices in our lifestyle sesh.

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