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What lies beyond highly anticipated sneakers? Sneaker Surge's founder Mira explains how the platform wants to change consumer behavior within the culture.

Find how Sneaker Surge is shaping a whole culture.

From the pairs only the aficionados could cop to a place where highly coveted sneakers meet your authenticity first — this is Sneaker Surge.

With their section Small Talk, they aim to drive forward the culture and conversation around sneakers in a way to understand consumer behavior.

The Hong-Kong based curated platform provides early access to the most anticipated kicks.

But during our interview, Mira Uttamchandani shared her thoughts with us, noting that what Sneaker Surge strives for lies beyond avant-garde silhouettes themselves.

METCHA - Sneaker Surge - Mira Uttamchandani & Ravine Mahtani - Sneaker Surger's founder Mira and her partner Ravine wearing Nike SB Dunk Low Ben & Jerry's Chunky Dunky leather sneakers

They want to curate while educating and enabling consumers to shop with ease, transparency, and human interaction.

As she and her partner Ravine Mahtani know, gen Z and millenials put value in anything they buy; a simple purchase reaffirms their visionary approaches, shaping tomorrow’s consumption.

“Sneakers sit in a larger context than just sneakers. The same customer that purchases sneakers, appreciates art, music, food, and most recently, cryptocurrencies and NFTs.”

Renowned brands are focused on using the best kind surfaces to tell meaningful stories with exponent creatives and traditional Maisons.

Meanwhile, Sneaker Surge takes a deep look inside the sneakerhead community to get why people actually choose the pairs they do, and why not, help them to select pairs that resonate with them and that they can identify themselves with.

“We wanted to make sneakers more accessible and guarantee authenticity. We wanted to educate people on why certain pairs garner so much attention and resell value and, at the same time, give them options in different price ranges.”

Through valuable discussions and even an exclusive concierge service that tailors a collection based on the customer’s budget & lifestyle, Mira and Ravine’s platform gets you closer to the freshest appeals of the market — a combination of the ever-lasting qualities of leather silhouettes with off-hand concepts.

METCHA - Sneaker Surge - Mira Uttamchandani & Ravine Mahtani - Sneaker Surger's founder Mira holding a white Nike leather sneaker

METCHA - Sneaker Surge - Mira Uttamchandani & Ravine Mahtani - Ravine Mahtani wearing Nike SB Dunk Low Ben & Jerry's Chunky Dunky leather sneakers

“Sneaker Surge is where you will get a curated sneaker collection of what we feel are timeless classics or the latest collabs based on your personal identity, and where you are in your sneaker journey."

Rising initiatives like this one are not only what we expect for the near future but also a practice that enhances what sneakerhead culture is about — authenticity at its core with pieces that keep legacies going.

If you want to get inside Sneaker Surge, start here.

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