METCHA

HELMUT LANG meets photographer Sunil Gupta to warmly portrait the brand new 2020 Fall Collection

INSPIRED BY GUPTA'S 1976 BLACK AND WHITE PHOTOGRAPHS TO CREATE A NEW SERIES OF IMAGES FEATURING A DIVERSE CAST.

HELMUT LANG & photographer SUNIL GUPTA

HELMUT LANG is still reaching unimaginable places: the renowned photographer Sunil Gupta has joined the idea behind this one. The artist, well known for his work within the gay community in the late 1970s, is still as powerful as ever.

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The brand took the artist to revisit classic New York streets, where he photographed a lot back then, to register the powerful new collection

AND WHAT DO WE GET? a gender-fluid warmly portrayed gaze with tons of leather, dark pants & dark blue jackets, and suede coats everywhere.

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WDYT? Check here more street stylin'.